As the Retail market evolves, customer satisfaction becomes central part of the decision making process. Driven with the desire to build customer brand loyalty to ultimately drive sales, Retailers are experimenting with different types of marketing activities from product promotions to couponing and analysing consumer habits to then send personalised product recommendations based on their personal requirements.Driven by technology, Retailers are now looking to engage customers on a global scale through multi-channel retailing - in-store promotions, pop-up stores and self-service terminals and e-commerce.
BIXOLON, a leading company within the retail printing market, provides a range of innovative of receipt, ticket and label printing solutions that incorporate the most up to date technologies to meet the demands of the ever changing industry.